What is the philosophy of Santa Maria Novella?

This original ancient apothecary is the oldest and most prestigious in the world. Started by the Dominican monks in 1210 to dispense their healing and soothing remedies and lotions to the nobles and royalty across Europe, it opened its doors to the public in 1612. Since then it has become world renowned for its quality body and face care, perfumes (creating the original “Water of the Queen” for Catherine de Medici, later popularized under the name “Eau de Cologne”) and legendary products for the home. Santa Maria Novella is privately owned and all products are still meticulously hand made (the original onsite distillation and manufacturing rooms have been converted into a museum) according to recipes that are centuries old. All ingredients are local and organic and all products (including distillation of fragrances) are made onsite in the Florence workrooms as much as possible.

Are there any key ingredients that are signature to the brand?

All of the flowers and herbs used in their signature potpourri are grown (without pesticides) in the Florentine hills exclusively for Santa Maria Novella. Additional ingredients used frequently include rose, almond, virgin beeswax, pomegranate, amber, citrus extracts, and gardenia.

What are your most popular products?

The two most popular products include Rose Water and Body Milk. Additional favorites include: Vellutina Cream Face Soap, Almond Paste, Cosmetic Vinegar, and the Shaving Foam for men.

Why should our readers choose Santa Maria Novella?

There is something fantastically old-world about Santa Maria Novella and the commitment to the original recipes and meticulous manufacturing adds a level of luxury not often found in beauty products. Additionally, Santa Maria Novella uses a very unique collection of ingredients to create elegant preparations for ailments and body needs that, interestingly, haven’t changed much in the past 400 years.