Belli




Annette Rubin
President and Co-Founder







Belli
belliskincare.com




What is the philosophy of Belli?

Annette: At Belli, we support expectant and new mothers through this changing time by providing soothing, balanced skin products that pamper and protect. Our collections - Belli Pregnancy, Belli Motherhood and Belli Baby - address the specific needs of each stage, with thoughtful attention to the safest formulations.

Belli Pregnancy has set a higher standard for prenatal safety, as the only skin care line in the world that is teratology screened. We search through over 16 million medical research articles in over 5000 international journals, and use this information to exclude ingredients with even remote links to birth defects or other problems with pregnancy. Belli Motherhood is LactMed screened to avoid ingredients linked to harmful effects during breastfeeding. Belli Baby is screened for xenoestrogens-chemicals which can act like hormones that interfere with normal development of the reproductive system. So no matter which Belli products you use, you can have peace of mind erring on the side of caution.

At Belli, our love of pregnancy and motherhood guides everything we do. Our goal is to support and encourage new mothers, inspiring self-confidence and greater safety in both pregnancy and parenting.


Are there any key ingredients that are signature to your line?

Annette: Belli puts as much thought as to what we put into our products as what we won't allow (teratogens). Our products have safe-for-mom aromatherapeutic benefits such as lemon, peppermint and lavender along with ingredients that have a proven track record of high performance. So whether you need help fighting acne, dry skin or stretch marks Belli has the clinical solutions that make you look and feel your best.

What is your most popular product?

Christine: Belli's Acne Cleansing Facial Wash is our top selling product followed by Belli's Elasticity Belly Oil. Our Acne Cleansing Facial Wash has lactic acid, green tea, lemon extract and cucumber-it's light and refreshing with ingredients that thoroughly cleanse and exfoliate without over-drying. Elasticity Belly Oil is your go-to product if you're trying to protect your skin from getting stretch marks. It contains ingredients shown in published clinical research to reduce your individual chance of getting a stretch mark by 39% and lessens the severity of them if you do get them.


Why should we try Belli?

Annette: You can feel confident that Belli's collection is the safest and most thoughtful approach to skin care concerns for the new mom and baby. Our targeted solutions feel like five star spa treatments with price tags that are gentle to your pocket book.










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